Eye Opening
“This is a carefully crafted coffee table book that is sure to make you think twice about what you eat. Why do we consider some things as food and other things as not food? This is one of the thought provoking questions posed throughout the book.“
– Jac Alva; Artist, Curator, Art Instructor
Fun Coffee Table Book
“I had a bunch of fun coming up with my own “Food Not Food” pictograms after I read this book. Well, in my head. The pictures in this book are fantastic. I’ve always been a fan of low-ingredient foods, but now I realize that the fewer the ingredients the more of a chance that it’s real food.“
– Amazon Customer
Fun Coffee Table Book
“I had a bunch of fun coming up with my own “Food Not Food” pictograms after I read this book. Well, in my head. The pictures in this book are fantastic. I’ve always been a fan of low-ingredient foods, but now I realize that the fewer the ingredients the more of a chance that it’s real food.“
– Amazon Customer
Also available in Spanish! Click below:
ABOUT THE BOOK
FOOD NOT FOOD is a collection of awe-inspiring pictures of natural foods alongside products that look like food, sometimes designed so cleverly to fool the eye, we don’t even question it — until we read the ingredients!
FEATURED EVENTS
ART EXHIBIT: “Unsavory” at The Muckenthaler, July 11 through August 30, 2024
Check out “FOOD NOT FOOD,” book and artwork by the authors of FOOD NOT FOOD A Visual Journey of Real Foods and Their Look-Alikes at “The Muck” Art Gallery in Fullerton, CA, on display July 11 through August 30, 2024. “Unsavory,” curated by Jac Alva.
In The News:
Read about “Unsavory,” curated by Jac Alva, art exhibit at The Muck, now through August 30, 2024 – LA Times article, July 18, 2024.
Allison Bergman talks “FOOD NOT FOOD” with CRN Radio’s Michael Horn on What’s Cookin’ Today.
Say hello to FRANKENAPPLE! Check out our Merch Store!
